Based in Melbourne’s CBD, My Agent Real Estate specialises in Property Management and Property Sales across metro and greater Melbourne. The Property Manager is the voice on the phone, and the Sales Agent is in your property marketing content. Our team is managed out of our central office but live in, and service the area their portfolio is located.
Our unique marketing strategy employs digital marketing to get more reach and exposure for your property. An additional buyer at auction drives the sale price up; an additional application gives you peace of mind with your tenant. This is what we aim for, and this is what we provide.
Check out our Youtube, Facebook and Instagram page to get an insight into how we use digital media to market. Watch the video below to get a taste of the way My Agent auctions and markets your property and achieves $260,000 above the vendor’s reserve.
We apply the same campaign strategy for each property. We run social media advertising and a listing campaign simultaneously to maximise exposure to the property. We start by increasing the property sales potential through our advice on modifications to the property and property staging. We then create a suite of content covering a premarket property tour, property video, high-end property photos, and social awareness posts such as auction and inspection reminders. This activity gets eyeballs on your property and puts it in the best position to sell higher than the reserve.
Let the campaign stats speak for themselves.
Duration: 4 weeks
The following social content and advertising was run across Facebook and Instagram:
- Premarket property tour
- Property video
- Auction/open for inspection awareness posts
- Auction live stream
- Total content views – 4.7k ppl
- Content reach – 75k ppl
- Property listing page views were (across REA, My Agent RE website and Domain): 5,382 hits
We can see from our strategy that over 75k ppl were exposed to this campaign and nearly 5k ppl watched our content. 93% of the exposure we got to the property was through our digital marketing strategy over the traditional real estate platforms such as REA and Domain. Our advertising process is a new approach that gets results.
Our Head of Sales, Adriano Persichetti, personally manages and features in all My Agent Real Estate sales campaigns; he knows what motivates buyers and bidders. Watch him in action and hear what the vendors have to say in the above property wrap-up video.